Greg Richards is Professor of Placemaking and Events at NHTV Breda and Professor of Leisure Studies at Tilburg University. In recent years his research has focussed on what attracts people to cities and how they help to make urban places. He has worked extensively on tourism and the cultural and creative industries in cities such as Barcelona (ES), London, Newcastle, Manchester and Edinburgh (UK) Amsterdam, Rotterdam and Den Bosch (NL), Sibiu (RO), Amman (Jordan) and Macau (China). His recent publications include 'Eventful Cities' and 'Reinventing the Local in Tourism: Producing, Consuming and Negotiating Place'.