Illustration

Biographie et livres de Clea Bourne

Découvrez tout l'univers de l'auteur en livre numérique

Clea Bourne is a Reader in the Department of Media, Communications and Cultural Studies at Goldsmiths, University of London. She founded and directs the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths. She also designed and teaches the undergraduate module ‘Future. Clea’s research explores how digital economies and markets are mediatised, exploring public legitimisation of discourses surrounding digital technologies, including the impact of AI and automation in media and promotional industries. Her latest book, Public Relations and the Digital: Professional Discourse and Change, was published by Palgrave Macmillan in 2022. 

 

Découvrez tous ses livres

Dernière parution

Téléchargez le livre :  The Sage Handbook of Promotional Culture and Society
Ajouter à ma liste d'envies
The Sage Handbook of Promotional Culture and Society

Clea Bourne , Jason Vincent A. Cabañes , Gisela Castro , Lee Edwards


SAGE Publications Ltd

2024-12-04

PDF, ePub

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication. By...

98,59

En savoir plus
Aucun livre trouvé avec ces critères.