Téléchargez le livre : Retail Marketing Communication and the Consumer Behaviour of Selected Generations

Retail Marketing Communication and the Consumer Behaviour of Selected Generations

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Paru le : 2022-08-11

The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals with theoretical aspects of retail business and with ...
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Description du livre

The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals with theoretical aspects of retail business and with marketing communication and consumer behaviour of specific generations in the retail sector. The main outcome lies in identifying the optimal location of retail units in combination with customer service to be provided to selected generations and the market potential of the buying gradient in terms of competitors’ impacts. The book also focuses on applying the results of the analyses whilst outlining the potential of the prediction models of generational tendencies towards the realisation of purchases in relation to marketing communication of the retail sector and its subsequent stimulation.

À propos

Auteur
Tomáš Fašiang , Daniela Kollárová , Alena Kusá
Éditeur
Peter Lang Ltd, International Academic Publishers
Collection
n.c
Parution
2022-08-11
Pages
208 pages
EAN papier
9781800798557

Caractéristiques détaillées - droits

EAN PDF
9781800798564
Prix
45,68 €
Nombre pages copiables
41
Nombre pages imprimables
41
Taille du fichier
23306 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9781800798571
Prix
45,68 €
Nombre pages copiables
41
Nombre pages imprimables
41
Taille du fichier
7363 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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